Michael Delich – Leading Sales Teams

Michael Delich is the President of Waitt Outdoor, LLC and is experienced in sales and marketing, boasting over forty years of experience. He grew up in Minnesota and Colorado. After his high school graduation, he joined the Navy and served aboard the USS Kansas City as an electronics specialist. He left the military in 1975 to begin his career as a civilian, taking a manufacturer’s representative job. Michael Delich has built a successful and admirable career in the sales and marketing sector. He is an expert at identifying and rectifying advertising challenges and leading sales teams.

If you want a formidable, high-achieving sales team, you must lead by example. Embody certain habits and behaviors that you want your sales team to mimic. Show them how to work as a team. It’s important that your sales team follows your lead, operating with integrity and honesty at all times. If you want your sales team to be on-time for appointments, make sure you are always on time for team meetings. This will instill the importance of being punctual.

Also, develop emotional intelligence. Emotional intelligence is the ability to understand and control your emotions while concurrently remaining sensitive to the needs and feelings of people around you. Your sales team should develop their emotional intelligences as well, so they are aware of their actions and how their choices can affect others. People who have developed emotional intelligences build better relationships, which is an essential quality for anyone in sales.

Michael Delich is skilled at leading sales teams. 

https://www.mindtools.com/pages/article/managing-salespeople.html

Michael Delich – Billboard Advertising

Michael Delich is the President of Waitt Outdoor, LLC., an billboard advertising company boasting more than 2,600 displays in key interstate strategic corridors. Waitt Outdoor, LLC., operates in Iowa, Nebraska, Missouri, Greater Kansas City, and Kansas as well. Before accepting his current position at the company, Michael Delich served as the President and COO of Waitt Media.

Billboard advertising started in America, quickly spreading throughout the world; billboard semantics and effectiveness is a well-studied science that top companies profoundly understand, which is why billboards haven’t phased out in the technological age. Michael Delich believes billboards remain convincing and salient in the 21st century, and the data proves him right. 

Billboards are strategically erected along roads (mainly express roads and tollways) and regulated by government so drivers only need a few seconds to read them. Marketing professionals tout that six seconds is the average time required to read a billboard, which means businessmen like Michael Delich have only around six words to transmit their overall message to drivers. Increasing the word count by just a few extra words is akin to dipping your toes in precarious waters, but the billboard’s effectiveness truly depends on the brand coupled with ease of reading. Less is more in billboard advertising. Always.

Billboards are aimed at drivers, cyclists, bikers and pedestrians, making it imperative that your message is short. Although advertisers will do nearly anything to get their billboards noticed, it is essential media professionals like Michael Delich are careful their billboards aren’t too flamboyant or attention-grabbing, too, so as not to cause an accident. The advertisement should be catchy, not a distraction.

One of the most common mistakes in billboard advertising is clients or marketing professionals plastering a website link or phone number on their billboards. Research shows the vast majority of viewers will never call nor log on because billboards are not a primary advertising medium, meaning billboards are used to buttress a campaign or brand-building as opposed to carrying the load. However, if your phone number or website is the headline, then you have an exception.

*http://advertising.about.com/od/advertisingglossaryb/a/The-Six-Basic-Rules-Of-Billboard-Advertising.htm

Michael Delich - Billboards for Marketing

Savvy sales and marketing professionals, like Michael Delich, president and partner of Waitt Outdoor, LLC, know the attention that billboards still garner as sales and marketing tools. Marketers can use the billboard and other types of outdoor marketing to promote their products in a manner that can prove to be quite profitable.

Specificity of message and careful choice of location are two of three key components to have a successful sales campaign through the use of billboards. A concise and visually attractive message is imperative, especially in billboard locations that are glanced at quickly via some mode of transportation.

Location is equally as vital, as smart marketers will know their key audience and select a location that will expose their sales campaign to the right people in the place that provides the highest traffic of the stated demographics. The third important component is making sure that the above two items are tied in with a clear, measureable call-to-action and a simple, easily remembered URL address (digital trail).

Michael Delich of Waitt Outdoor, LLC, and other highly professional and successful company presidents, understand that it is unwise to dismiss billboards and other forms of outdoor advertising as outdated or unable to compete with internet sales methods. Nearly 58% of people learned about an event they were interested in from billboard advertising, 32% visited a retailer within a week of seeing a billboard ad for that company, and 58% learned about a restaurant they eventually visited. Billboards and other outdoor advertising platforms are as or even more effective today as digital forms of advertising.

Source: https://www.marketingtechblog.com/outdoor-advertising-stats/

Twin Cities Resident Michael Delich Experiences Clash of Personalities

Michael Delich would have grown up knowing he lived among the citizens of two combined cities, but he would also have been very aware of the distinct personalities of each one.  Minneapolis, with modern skyscrapers and a modern outlook, and Saint Paul, with its resemblance to a European city in its large amount of Victorian architecture and quaint neighborhoods which suggest another time.  Even the populations of the two cities are distinct.  Saint Paul’s development has been driven by the centuries-old French, Irish and German Catholic settlers which comprised its early citizens.  Minneapolis was settled by Scandinavian and Lutheran peoples.

Minneapolis has the largest population of any city in Minnesota, while Saint Paul is the state’s capital.  Michael Delich grew up in the second largest metroplex in the Midwest behind Chicago, with a population today of 3,797,883, the 14th largest metropolitan area in the United States. The Twin Cities is a unique combination of old world values and modern diversity, attempting to meld the old and the new.

Michael Delich would have grown up with the deeply ingrained competition between the two cities still in evidence today.  Architects who created buildings in one city, was refused business in the other.  The 1890 Census saw the cities arresting or kidnapping each other’s census takers to try to keep either city from outgrowing the other.  Refusing to agree on a calendar for daylight savings time, there was a time in the 1960’s when those who lived in Minneapolis were one hour behind those living in St. Paul.

Source: https://en.wikipedia.org/wiki/Minneapolis%E2%80%93Saint_Paul

Michael Delich - The Challenges of Motivating a Sales Team

Michael Delich is the President of Waitt Outdoor, LLC and is experienced in sales and marketing. After graduating from high school, he joined the navy and served aboard the USS Kansas City as an electronics specialist. He left the navy in 1975 and started working as a manufacturer’s representative. Michael Delich has built a successful career for himself in the sales and marketing sector and knows the importance of motivating a sales team.

Leading by Example
If you want to have a rock-solid sales team, you will need to get in front and lead by example. Exhibit habits and behaviors you want your sales team to mimic and show them how to work as a team. It is important that your sales team follows your lead and operates with integrity and honesty at all times. If you want your sales team to be on time for appointments, make sure you are always on time for team meetings and instill in them the importance of being punctual.

Develop Emotional Intelligence
Emotional intelligence is the ability to understand and keep control of your own emotions while at the same time being sensitive to the needs and feelings of the people around you. It is important for your sales team to develop their emotional intelligence as it will make them aware of their actions and how it can affect others. People who have developed emotional intelligence are able to build better relationships, something that is important in sales.

Michael Delich has led several sales teams during the course of his career in sales and marketing.

Source: https://www.mindtools.com/pages/article/managing-salespeople.html

Michael Delich - Revenue Generation Strategies You Can Use

Michael Delich has extensive experience in sales and revenue generation. He served in the navy aboard the USS Kansas City as an electronics specialist and left the navy in 1975. He started his career in the sales and marketing business working as a manufacturer’s representative for a company before moving on to work at RTI, a company in the wholesale record and electronics business. Michael Delich is currently the President of Waitt Outdoor, LLC. Here are some revenue generation strategies you can use in your organization.

Generate More Prospects

Develop specific tactics to increase the number of people who know about your product or service. There are several approaches you can use, but trying to use all of them won’t get you anywhere. Focus on five or ten marketing systems that you can implement on a regular basis and work with it. Just using referrals and networking is not going to be sufficient to increase your customer base. Use other avenues to become more visible to your potential customers and you will generate more revenue for your company.

Increase Conversion Rate

When potential customers start coming in, you will have to convert them into customers. Just driving traffic to your company or business is not sufficient, you will have to make sure they are buying your products or services.

Michael Delich worked as the Vice President of sales and marketing at American Gramaphone Records and is played an important role in increasing sales in the company.

Source: http://www.kinesisinc.com/the-four-strategies-to-generate-more-revenue-for-your-company/

Michael Delich-Strength-Based Management Tips You Can Use

Michael Delich attended Bellevue University and the University of Nebraska at Omaha. He has been in the sales and marketing industry for over 40 years and has held various top positions during the course of his career. Michael Delich was the Vice President of sales and marketing at American Gramaphone Records, a company he helped sell over 25 million records through a unique business model he developed. Here are a few strength-based management tips you can use.

Capitalize on Your Team’s Strengths

If you have people with unique skills, chances are they will also have unique weaknesses. As a manager, you need to watch out that you do not waste your emotional energy complaining how your team doesn’t do their job properly. Instead, place your team members in positions where they can use their unique skills so that they can succeed. Focus on building up their unique skills, and you will not have to worry about correcting their “unique” weaknesses.

Focus Your Attention On the Best

Often managers feel that they need to give more attention to the underperforming team members than the top performing team members. The rational that is used is that the top performing team members can work on their own, but those who are weak need more help. However, the top performing employees are the ones who contribute the most to the success of the organization.

Creativity

If one of your team members is extremely talented in designing, it does not do any good to put him in sales. Instead, create a career path so that he can continue to do what he does best without trying to promote him into a management position that changes his line of work. Creating a career path for your top performing team members who wouldn’t do well as managers is management based on strengths.

Michael Delich has been in the management business for several years.

Source: http://www.ignitiongroup.com/guide/how-to-take-a-strengths-based-approach-to-managing-people/