Many profitable sales and marketing executives, such as Michael Delich, president and partner of Waitt Outdoors LLC, and former executive of Waitt Television, continue to identify the television business as a profitable medium for sales. Despite the rise in internet sales, television has more than held its own in terms of advertising profitability in modern times.
In May 2016, executives from major networks like Time Warner and CBS reported advertising revenue growth, with other networks like Fox and CNN also noting a significant increase in ratings, and thereby, advertising proceeds. This profitability defines the television business as a lucrative one for sales despite the competition from streaming services, the internet, and YouTube.
One element that television has continually working in its favor is its desirability as a platform for viewers to watch large scale spectacles, like the Olympics or the Super Bowl. Events that have such significant social impact are still viewed on television, making television a medium that, in this instance, can’t be beat.
Michael Delich and other television sales executives have also used the internet to their company’s advantage. Not only can clients pay for advertising slots on basic cable, but they can also purchase advertising time during full episodes of shows that are streaming on apps, the network’s website, or on services like Hulu or Roku. Television does still have a struggle ahead, as more advertising revenue moves to digitized mediums, however, as executives like Delich can attest, television is still a dominant force in society and has already proven itself to be adaptable and capable of survival.
Source: http://www.wired.com/2016/05/nope-tv-business-isnt-dead-yet-far-really
In May 2016, executives from major networks like Time Warner and CBS reported advertising revenue growth, with other networks like Fox and CNN also noting a significant increase in ratings, and thereby, advertising proceeds. This profitability defines the television business as a lucrative one for sales despite the competition from streaming services, the internet, and YouTube.
One element that television has continually working in its favor is its desirability as a platform for viewers to watch large scale spectacles, like the Olympics or the Super Bowl. Events that have such significant social impact are still viewed on television, making television a medium that, in this instance, can’t be beat.
Michael Delich and other television sales executives have also used the internet to their company’s advantage. Not only can clients pay for advertising slots on basic cable, but they can also purchase advertising time during full episodes of shows that are streaming on apps, the network’s website, or on services like Hulu or Roku. Television does still have a struggle ahead, as more advertising revenue moves to digitized mediums, however, as executives like Delich can attest, television is still a dominant force in society and has already proven itself to be adaptable and capable of survival.
Source: http://www.wired.com/2016/05/nope-tv-business-isnt-dead-yet-far-really
