Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, 4 October 2016

Michael Delich – How to Motivate Your Sales Team

Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.

He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.

Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.

Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.

Thursday, 15 September 2016

Michael Delich – Tips For Hiring Managers

Michael Delich has worked in management and sales for over forty years. Before formally kicking off his career as a manufacturer’s representative, he attended Bellevue University and the University of Nebraska at Omaha. He also served aboard the USS Kansas City in the United States Navy after earning his Bachelor’s, working as an electronics technician. Throughout his extensive and impressive career, Michael Delich has hired many people to work for his companies. He has a few tips for hiring managers including preparing a specific list of questions, remembering to behave in a respectful and unselfish manner, and interviewing candidates with additional staff members.

If you are a hiring manager, do not talk about yourself during an interview. Do not discuss the opportunity offered to the candidate at length either. Instead, allow sufficient time for the candidate to speak and impress you. This tactic gives hiring managers a lot more to go off when making final decisions.

Also, as a hiring manager, you don’t have to interview everyone. Sometimes it’s smarter to delegate interview responsibilities to your team members: the candidate gets a better idea of the office’s atmosphere and your staff gets increased responsibility. Perhaps some candidates will display never-before-seen characteristics because someone new or different is conducting the interview.

Before the interview, prepare a list of questions you plan to ask candidates. This saves time and energy, lending more time and energy to conversation. Questions Michael Delich always asks include “Why are you interested in this particular role?” and “What do you find interesting about the organization?”

Michael Delich was the President and COO of Waitt Media from 1996 to 2005. He has many tips for hiring managers to impress their own superiors and find achieve success in the workplace.

*http://talentmarket.org/services/tips-for-hiring-managers/

Tuesday, 2 August 2016

Michael Delich - Television Business Sales

Many profitable sales and marketing executives, such as Michael Delich, president and partner of Waitt Outdoors LLC, and former executive of Waitt Television, continue to identify the television business as a profitable medium for sales. Despite the rise in internet sales, television has more than held its own in terms of advertising profitability in modern times.

In May 2016, executives from major networks like Time Warner and CBS reported advertising revenue growth, with other networks like Fox and CNN also noting a significant increase in ratings, and thereby, advertising proceeds. This profitability defines the television business as a lucrative one for sales despite the competition from streaming services, the internet, and YouTube.

 One element that television has continually working in its favor is its desirability as a platform for viewers to watch large scale spectacles, like the Olympics or the Super Bowl. Events that have such significant social impact are still viewed on television, making television a medium that, in this instance, can’t be beat.

Michael Delich and other television sales executives have also used the internet to their company’s advantage. Not only can clients pay for advertising slots on basic cable, but they can also purchase advertising time during full episodes of shows that are streaming on apps, the network’s website, or on services like Hulu or Roku. Television does still have a struggle ahead, as more advertising revenue moves to digitized mediums, however, as executives like Delich can attest, television is still a dominant force in society and has already proven itself to be adaptable and capable of survival.

Source: http://www.wired.com/2016/05/nope-tv-business-isnt-dead-yet-far-really

Monday, 25 July 2016

Michael Delich - Technology in Sales and Marketing

Prominent and profitable sales and marketing professionals, such as Michael Delich, president and partner of Waitt Outdoors LLC, remain cognizant of the new developments in technology and how those changes can benefit their sales profits and company in general. Advancements in technology have helped business streamline their sales processes, giving those companies a better chance to be as profitable as possible.

Pragmatic and far-sighted executives are aware that technology has become a daily aspect of people’s lives, therefore it would behoove a company to use the most current technological processes to become more successful. Studies have shown that as of December 2014, 42.3% of the world had access to the internet. Wise sales executives work daily to take advantage of reaching such a vast potential audience. One tech method that companies have begun using more often is the use of analytics. This saves sales teams an immense amount of groundwork and time generating leads for clients who are most likely to be the target audience for the company’s products.

Employing sales force automation is another advancement in technology that can be of significant benefit to a company. By using technology to automate previously time=consuming tasks, employees are freed up to focus their skills and talents in areas that will better benefit the company’s bottom line.

Experienced sales and marketing executives, like Michael Delich, use technology to their company’s advantage. This is vitally important when it comes to the creation of social platforms and the use of mobile technology. Delich and other executives are aware that 78% of sales professionals who use social platforms outsell their competition who don’t, and 93% of consumers who use mobile technology to learn about products end up purchasing those products.

Monday, 11 July 2016

Michael Delich - Billboards for Marketing

Savvy sales and marketing professionals, like Michael Delich, president and partner of Waitt Outdoor, LLC, know the attention that billboards still garner as sales and marketing tools. Marketers can use the billboard and other types of outdoor marketing to promote their products in a manner that can prove to be quite profitable.

Specificity of message and careful choice of location are two of three key components to have a successful sales campaign through the use of billboards. A concise and visually attractive message is imperative, especially in billboard locations that are glanced at quickly via some mode of transportation.

Location is equally as vital, as smart marketers will know their key audience and select a location that will expose their sales campaign to the right people in the place that provides the highest traffic of the stated demographics. The third important component is making sure that the above two items are tied in with a clear, measureable call-to-action and a simple, easily remembered URL address (digital trail).

Michael Delich of Waitt Outdoor, LLC, and other highly professional and successful company presidents, understand that it is unwise to dismiss billboards and other forms of outdoor advertising as outdated or unable to compete with internet sales methods. Nearly 58% of people learned about an event they were interested in from billboard advertising, 32% visited a retailer within a week of seeing a billboard ad for that company, and 58% learned about a restaurant they eventually visited. Billboards and other outdoor advertising platforms are as or even more effective today as digital forms of advertising.

Source: https://www.marketingtechblog.com/outdoor-advertising-stats/