Michael Delich - Technology in Sales and Marketing

Prominent and profitable sales and marketing professionals, such as Michael Delich, president and partner of Waitt Outdoors LLC, remain cognizant of the new developments in technology and how those changes can benefit their sales profits and company in general. Advancements in technology have helped business streamline their sales processes, giving those companies a better chance to be as profitable as possible.

Pragmatic and far-sighted executives are aware that technology has become a daily aspect of people’s lives, therefore it would behoove a company to use the most current technological processes to become more successful. Studies have shown that as of December 2014, 42.3% of the world had access to the internet. Wise sales executives work daily to take advantage of reaching such a vast potential audience. One tech method that companies have begun using more often is the use of analytics. This saves sales teams an immense amount of groundwork and time generating leads for clients who are most likely to be the target audience for the company’s products.

Employing sales force automation is another advancement in technology that can be of significant benefit to a company. By using technology to automate previously time=consuming tasks, employees are freed up to focus their skills and talents in areas that will better benefit the company’s bottom line.

Experienced sales and marketing executives, like Michael Delich, use technology to their company’s advantage. This is vitally important when it comes to the creation of social platforms and the use of mobile technology. Delich and other executives are aware that 78% of sales professionals who use social platforms outsell their competition who don’t, and 93% of consumers who use mobile technology to learn about products end up purchasing those products.

Source: https://www.salesforce.com/blog/2015/08/6-ways-technology-streamlined-sales.html

Michael Delich - Strength Based Management

Michael Delich, president of Waitt Outdoors LLC, and other prominent company executives have long employed strength based management practices to create successful interpersonal relationships with employees of all kinds and to maintain a profitable company. Much of this comes down to realistic expectations and honing leadership skills on the part of the executive himself.

One of the most important strength based management techniques is to focus on what a company’s employees are capable of doing, rather than dwelling on what they cannot accomplish. As all employees have differing strengths and weaknesses, the manager can build better relationships and employee morale by emphasizing the positive.

 Instead of trying to change the impossible, a good manager should consider changing the responsibilities or roles of his employees to better reflect and play to their strengths. By creating specific career paths that are catered to employees’ talents, a sales executive will find himself operating a much more successful company.

Prudent and profitable sales and marketing executives, like Michael Delich, have headed successful companies because they spending more time focused on the employees with the strongest skills rather than dedicating lost time trying to get underperforming employees to do what they are not talented enough to do. The strongest employees will do the most for a business, and so those are the people executives need to spend more time working with. Finally, sales managers and executives should treat their employees as they do the company’s clients, as valuable individuals on whom the fate of the company rests.

Source: http://www.ignitiongroup.com/guide/how-to-take-a-strengths-based-approach-to-managing-people/

Michael Delich - Billboards for Marketing

Savvy sales and marketing professionals, like Michael Delich, president and partner of Waitt Outdoor, LLC, know the attention that billboards still garner as sales and marketing tools. Marketers can use the billboard and other types of outdoor marketing to promote their products in a manner that can prove to be quite profitable.

Specificity of message and careful choice of location are two of three key components to have a successful sales campaign through the use of billboards. A concise and visually attractive message is imperative, especially in billboard locations that are glanced at quickly via some mode of transportation.

Location is equally as vital, as smart marketers will know their key audience and select a location that will expose their sales campaign to the right people in the place that provides the highest traffic of the stated demographics. The third important component is making sure that the above two items are tied in with a clear, measureable call-to-action and a simple, easily remembered URL address (digital trail).

Michael Delich of Waitt Outdoor, LLC, and other highly professional and successful company presidents, understand that it is unwise to dismiss billboards and other forms of outdoor advertising as outdated or unable to compete with internet sales methods. Nearly 58% of people learned about an event they were interested in from billboard advertising, 32% visited a retailer within a week of seeing a billboard ad for that company, and 58% learned about a restaurant they eventually visited. Billboards and other outdoor advertising platforms are as or even more effective today as digital forms of advertising.

Source: https://www.marketingtechblog.com/outdoor-advertising-stats/

Michael Delich Explains Evolution of Digital Outdoor

The digital outdoor industry now represents around 40 percent of outdoor investment, and Michael Delich of Waitt Outdoor LLC can illustrate the unique value of digital outdoor. Advertising clients prefer gas stations, restaurants and bars for digital ads; gas stations, especially, often use digital TVs which provide an estimated 52 million customers with weather, sports, gossip and commercials each month.  Gas Station TV has around 27.5 viewers a month at more than 1100 gas stations in the United States.  The types of audiences available to digital TV advertisers are adult drivers with average incomes of $70,000, and utilize watching at gas stations as they wait.

Michael Delich’s analysis of the media-watching public shows that digital TV has risen in popularity due to the down time issue of waiting, when people engage with media as they momentarily have nothing else to do.  Digital video recorders have caused commercial viewing to wane inside the home, which makes out of home advertising the more effective alternative.  Nielsen media research revealed in 2009 that 91 percent of DVR users skip commercials. 

Overall, Michel Delich of Waitt Outdoor LLC can show the client how billboards and displays are less expensive and more effective than television, radio, newspapers or other mediums.  LCD screens with integrated media players are an innovation which allow for advertising at the point of purchase, allowing input in the decision making process of buying.  In a reverse communication mode, small devices affixed to out-of-door advertising displays allow for data retrieval by the consumer.  “Beacons allow you to communicate with the viewer. They also tell you frequency…,” according to Mark Boidman, managing director at PJSC.

https://en.wikipedia.org/wiki/Out-of-home_advertising

Career of Michael Delich Grows from Navy Experience

After working for a number of years as a manufacturer’s representative for a record and electronics firm, Michael Delich joined RTI, which specialized in electronics manufacturing and sales. From this invaluable experience in marketing and sales, Delich cut his entrepreneurial teeth on his own firm, Meyerson Distributing, which launched his own business in electronics, recording and entertainment.

The phase out of Meyerson Distributing saw Michael Delich enter a new phase of his career, when he joined forces with an American record company, American Gramaphone. American Gramaphone was formed in 1974 by Chip Davis, who released his solo and Mannheim Steamroller recordings through the company. Based in Omaha, Nebraska in the United States, American Gramaphone released solo albums by musicians Jackson Berkey and Ron Cooley, who were Mannheim Steamroller musicians. Bands Checkfield and America also released albums through American Gramaphone.

Michael Delich works today as President of Waitt Outdoor LLC, an advertising firm based in Omaha, Nebraska. Waitt Outdoor LLC specializes in outdoor advertising, and employees approximately 30 employees. Waitt Outdoor LLC was founded in 1999 and is a private firm which posts annual sales over $10M. Delich promotes the company’s emphasis on outdoor advertising design as being an instantaneous message with strong residual impact, allowing clients to communicate their product messages to a wide audience with a strong, lasting impact. Waitt Outdoor LLC has 1500 locations throughout the Omaha region, allowing clients to advertise with the frequency demanded by their product’s needs. Waitt Outdoor can also assist clients in planning advertising campaigns with clear and concise budgets.

https://start.cortera.com/company/research/k2l8mqr1r/waitt-outdoor-llc/#

http://www.waittoutdoor.com/about/default.aspx

Michael Delich May Have Taken Training in Virginia Beach

Michael Delich’ Navy berth on the USS Kansas City was duty on a ship that was constructed in 1968 in Quincy, Massachusetts. She was launched in 1969. Commissioned in 1970, the USS Kansas City served in the Vietnam War, earning three battle stars and the Meritorious Unit Commendation, and in Operation Desert Storm. Decommissioned in 1994, the USS Kansas City was broken up at the All Star Metals Salvage Yard in Brownsville, Texas in 2013.

Michael Delich served as an electronics specialist for the United States Navy, assigned to the USS Kansas City, a Wichita-class ship which served with distinction in the Vietnam War and in Operation Desert Storm. The rating of radarman was split up between the ET, electronics technician designation, and the EW or electronic warfare technician titles, with the original rating badge still used by the operations specialist. Operations specialist is a sea-duty intensive rating, with most of its assignments afloat on warships such as guided missile cruisers, destroyers, aircraft carriers, amphibious assault ships and tactical air control squadrons.

As an operations specialist working with electronics, Michael Delich worked aboard United States Navy combat vessels in the tactical nerve center of the ship. The initial training for operations specialists was originally at the Naval Training Center in Great Lakes, Illinois. In 1979 training was moved to Dam Neck in Virginia Beach, Virginia, but has since been returned to the Training Support Center in Great Lakes, Illinois. Advanced training takes place in various locations, including California and Virginia. Delich was trained as an electronics specialist, one of several operations specialists on United States Navy combat vessels.

https://en.wikipedia.org/wiki/USS_Kansas_City_(AOR-3)

https://en.wikipedia.org/wiki/Operations_specialist_(United_States_Navy)

Twin Cities Resident Michael Delich Experiences Clash of Personalities

Michael Delich would have grown up knowing he lived among the citizens of two combined cities, but he would also have been very aware of the distinct personalities of each one.  Minneapolis, with modern skyscrapers and a modern outlook, and Saint Paul, with its resemblance to a European city in its large amount of Victorian architecture and quaint neighborhoods which suggest another time.  Even the populations of the two cities are distinct.  Saint Paul’s development has been driven by the centuries-old French, Irish and German Catholic settlers which comprised its early citizens.  Minneapolis was settled by Scandinavian and Lutheran peoples.

Minneapolis has the largest population of any city in Minnesota, while Saint Paul is the state’s capital.  Michael Delich grew up in the second largest metroplex in the Midwest behind Chicago, with a population today of 3,797,883, the 14th largest metropolitan area in the United States. The Twin Cities is a unique combination of old world values and modern diversity, attempting to meld the old and the new.

Michael Delich would have grown up with the deeply ingrained competition between the two cities still in evidence today.  Architects who created buildings in one city, was refused business in the other.  The 1890 Census saw the cities arresting or kidnapping each other’s census takers to try to keep either city from outgrowing the other.  Refusing to agree on a calendar for daylight savings time, there was a time in the 1960’s when those who lived in Minneapolis were one hour behind those living in St. Paul.

Source: https://en.wikipedia.org/wiki/Minneapolis%E2%80%93Saint_Paul