Michael Delich Explains Evolution of Digital Outdoor

The digital outdoor industry now represents around 40 percent of outdoor investment, and Michael Delich of Waitt Outdoor LLC can illustrate the unique value of digital outdoor. Advertising clients prefer gas stations, restaurants and bars for digital ads; gas stations, especially, often use digital TVs which provide an estimated 52 million customers with weather, sports, gossip and commercials each month.  Gas Station TV has around 27.5 viewers a month at more than 1100 gas stations in the United States.  The types of audiences available to digital TV advertisers are adult drivers with average incomes of $70,000, and utilize watching at gas stations as they wait.

Michael Delich’s analysis of the media-watching public shows that digital TV has risen in popularity due to the down time issue of waiting, when people engage with media as they momentarily have nothing else to do.  Digital video recorders have caused commercial viewing to wane inside the home, which makes out of home advertising the more effective alternative.  Nielsen media research revealed in 2009 that 91 percent of DVR users skip commercials. 

Overall, Michel Delich of Waitt Outdoor LLC can show the client how billboards and displays are less expensive and more effective than television, radio, newspapers or other mediums.  LCD screens with integrated media players are an innovation which allow for advertising at the point of purchase, allowing input in the decision making process of buying.  In a reverse communication mode, small devices affixed to out-of-door advertising displays allow for data retrieval by the consumer.  “Beacons allow you to communicate with the viewer. They also tell you frequency…,” according to Mark Boidman, managing director at PJSC.

https://en.wikipedia.org/wiki/Out-of-home_advertising

Career of Michael Delich Grows from Navy Experience

After working for a number of years as a manufacturer’s representative for a record and electronics firm, Michael Delich joined RTI, which specialized in electronics manufacturing and sales. From this invaluable experience in marketing and sales, Delich cut his entrepreneurial teeth on his own firm, Meyerson Distributing, which launched his own business in electronics, recording and entertainment.

The phase out of Meyerson Distributing saw Michael Delich enter a new phase of his career, when he joined forces with an American record company, American Gramaphone. American Gramaphone was formed in 1974 by Chip Davis, who released his solo and Mannheim Steamroller recordings through the company. Based in Omaha, Nebraska in the United States, American Gramaphone released solo albums by musicians Jackson Berkey and Ron Cooley, who were Mannheim Steamroller musicians. Bands Checkfield and America also released albums through American Gramaphone.

Michael Delich works today as President of Waitt Outdoor LLC, an advertising firm based in Omaha, Nebraska. Waitt Outdoor LLC specializes in outdoor advertising, and employees approximately 30 employees. Waitt Outdoor LLC was founded in 1999 and is a private firm which posts annual sales over $10M. Delich promotes the company’s emphasis on outdoor advertising design as being an instantaneous message with strong residual impact, allowing clients to communicate their product messages to a wide audience with a strong, lasting impact. Waitt Outdoor LLC has 1500 locations throughout the Omaha region, allowing clients to advertise with the frequency demanded by their product’s needs. Waitt Outdoor can also assist clients in planning advertising campaigns with clear and concise budgets.

https://start.cortera.com/company/research/k2l8mqr1r/waitt-outdoor-llc/#

http://www.waittoutdoor.com/about/default.aspx

Michael Delich May Have Taken Training in Virginia Beach

Michael Delich’ Navy berth on the USS Kansas City was duty on a ship that was constructed in 1968 in Quincy, Massachusetts. She was launched in 1969. Commissioned in 1970, the USS Kansas City served in the Vietnam War, earning three battle stars and the Meritorious Unit Commendation, and in Operation Desert Storm. Decommissioned in 1994, the USS Kansas City was broken up at the All Star Metals Salvage Yard in Brownsville, Texas in 2013.

Michael Delich served as an electronics specialist for the United States Navy, assigned to the USS Kansas City, a Wichita-class ship which served with distinction in the Vietnam War and in Operation Desert Storm. The rating of radarman was split up between the ET, electronics technician designation, and the EW or electronic warfare technician titles, with the original rating badge still used by the operations specialist. Operations specialist is a sea-duty intensive rating, with most of its assignments afloat on warships such as guided missile cruisers, destroyers, aircraft carriers, amphibious assault ships and tactical air control squadrons.

As an operations specialist working with electronics, Michael Delich worked aboard United States Navy combat vessels in the tactical nerve center of the ship. The initial training for operations specialists was originally at the Naval Training Center in Great Lakes, Illinois. In 1979 training was moved to Dam Neck in Virginia Beach, Virginia, but has since been returned to the Training Support Center in Great Lakes, Illinois. Advanced training takes place in various locations, including California and Virginia. Delich was trained as an electronics specialist, one of several operations specialists on United States Navy combat vessels.

https://en.wikipedia.org/wiki/USS_Kansas_City_(AOR-3)

https://en.wikipedia.org/wiki/Operations_specialist_(United_States_Navy)