The digital outdoor industry now represents around 40 percent of outdoor investment, and Michael Delich of Waitt Outdoor LLC can illustrate the unique value of digital outdoor. Advertising clients prefer gas stations, restaurants and bars for digital ads; gas stations, especially, often use digital TVs which provide an estimated 52 million customers with weather, sports, gossip and commercials each month. Gas Station TV has around 27.5 viewers a month at more than 1100 gas stations in the United States. The types of audiences available to digital TV advertisers are adult drivers with average incomes of $70,000, and utilize watching at gas stations as they wait.
Michael Delich’s analysis of the media-watching public shows that digital TV has risen in popularity due to the down time issue of waiting, when people engage with media as they momentarily have nothing else to do. Digital video recorders have caused commercial viewing to wane inside the home, which makes out of home advertising the more effective alternative. Nielsen media research revealed in 2009 that 91 percent of DVR users skip commercials.
Overall, Michel Delich of Waitt Outdoor LLC can show the client how billboards and displays are less expensive and more effective than television, radio, newspapers or other mediums. LCD screens with integrated media players are an innovation which allow for advertising at the point of purchase, allowing input in the decision making process of buying. In a reverse communication mode, small devices affixed to out-of-door advertising displays allow for data retrieval by the consumer. “Beacons allow you to communicate with the viewer. They also tell you frequency…,” according to Mark Boidman, managing director at PJSC.
https://en.wikipedia.org/wiki/Out-of-home_advertising
Michael Delich’s analysis of the media-watching public shows that digital TV has risen in popularity due to the down time issue of waiting, when people engage with media as they momentarily have nothing else to do. Digital video recorders have caused commercial viewing to wane inside the home, which makes out of home advertising the more effective alternative. Nielsen media research revealed in 2009 that 91 percent of DVR users skip commercials.
Overall, Michel Delich of Waitt Outdoor LLC can show the client how billboards and displays are less expensive and more effective than television, radio, newspapers or other mediums. LCD screens with integrated media players are an innovation which allow for advertising at the point of purchase, allowing input in the decision making process of buying. In a reverse communication mode, small devices affixed to out-of-door advertising displays allow for data retrieval by the consumer. “Beacons allow you to communicate with the viewer. They also tell you frequency…,” according to Mark Boidman, managing director at PJSC.
https://en.wikipedia.org/wiki/Out-of-home_advertising
