Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.
He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.
Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.
Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.
