Michael Delich - The Essentials of Strength-Based Management

Michael Delich is the President of Waitt Outdoor, LLC and has been in sales and marketing for four decades. During his long and illustrious career, he has held a variety of leadership positions including VP of marketing and sales at American Gramophone Records. Michael Delich is a proponent of strength-based management and is known for his commitment to excellence and success.

In strength-based management, the focus is not on “fixing” your employees, but rather in focusing on their passions and strengths. You can create a fervent army of employees who, when empowered, can take your brand and product to a new level. Here are the essentials of strength-based management.

Stop Fixing and Start Aligning

Instead of trying to get your team members to work on projects that need to be done, ask if one of them want to take on a particular project. Identifying the skill sets of your employees is an important part of strength-based management. Once you have identified an employee’s skill set, you might want to align that person with the right project.

Build Diverse Teams

Focus on building diverse teams. Having people from different backgrounds, ages, passions, gender, etc. on your team will help you build the most innovative and creative teams around. Don’t just hire people to do the job, hire someone who can bring specific skill sets to the team.

Don’t Manage, Empower

As a team manager, you should work on empowering your team by allowing them to be curious, naïve, and bold. A diverse team will have strong opinions and perspectives, and as the team leader, it is your job to guide them in the right direction without dampening their enthusiasm and ingenuity. Michael Delich is on the advisory board of Five Points Bank.

Source: ​http://www.forbes.com/sites/ekaterinawalter/2013/08/27/four-essentials-of-strength-based-leadership/#7679e127fa21

Michael Delich – Leading Sales Teams

Michael Delich is the President of Waitt Outdoor, LLC and is experienced in sales and marketing, boasting over forty years of experience. He grew up in Minnesota and Colorado. After his high school graduation, he joined the Navy and served aboard the USS Kansas City as an electronics specialist. He left the military in 1975 to begin his career as a civilian, taking a manufacturer’s representative job. Michael Delich has built a successful and admirable career in the sales and marketing sector. He is an expert at identifying and rectifying advertising challenges and leading sales teams.

If you want a formidable, high-achieving sales team, you must lead by example. Embody certain habits and behaviors that you want your sales team to mimic. Show them how to work as a team. It’s important that your sales team follows your lead, operating with integrity and honesty at all times. If you want your sales team to be on-time for appointments, make sure you are always on time for team meetings. This will instill the importance of being punctual.

Also, develop emotional intelligence. Emotional intelligence is the ability to understand and control your emotions while concurrently remaining sensitive to the needs and feelings of people around you. Your sales team should develop their emotional intelligences as well, so they are aware of their actions and how their choices can affect others. People who have developed emotional intelligences build better relationships, which is an essential quality for anyone in sales.

Michael Delich is skilled at leading sales teams. 

https://www.mindtools.com/pages/article/managing-salespeople.html

Michael Delich – How to Motivate Your Sales Team

Michael Delich was the Vice President of Sales and Marketing at American Gramophone Records, he successfully led the sales teams by significantly increasing revenue generation for the company. Sales is a tough job — tough on your energy level and tough on your ego, which is why sales representatives often earn high salaries. However, often times, even a great salary isn’t enough to combat the steep competition and finicky customers that sales representatives deal with on a day-to-day basis. Michael Delich has been in sales and marketing for over forty years and understands how to motivate your sales team.

He believes in using commission as a driving force. If you want to motivate your sales team and augment company profit margins, then instituting changes to your commission structure is a fabulous idea. If you are looking to push a new product, offer a higher commission for team members who rake in the most sales. Encourage your sales to go after clients and be clear that their extra effort will pay off through new commission policies.

Also, without building a strong team, there is no way you will achieve exemplary results. Curate your dream team by providing mentorship, training, support and encouragement. Take the initiative to invest in your team, and soon enough, you will see your investments yield dividends. Since your whole company depends on the success of the sales team, you might want to get the others in the organization to encourage the sales team, too. Announce campaigns and contests for the whole firm to support the sales’ team initiative to bring in new customers.

Michael Delich is currently the President of Waitt Outdoor, LLC. He’s passionate about marketing and offering advice on how to motivate your sales team.

http://www.success.com/mobile/article/how-to-motivate-your-sales-staff

Michael Delich – Billboard Advertising

Michael Delich is the President of Waitt Outdoor, LLC., an billboard advertising company boasting more than 2,600 displays in key interstate strategic corridors. Waitt Outdoor, LLC., operates in Iowa, Nebraska, Missouri, Greater Kansas City, and Kansas as well. Before accepting his current position at the company, Michael Delich served as the President and COO of Waitt Media.

Billboard advertising started in America, quickly spreading throughout the world; billboard semantics and effectiveness is a well-studied science that top companies profoundly understand, which is why billboards haven’t phased out in the technological age. Michael Delich believes billboards remain convincing and salient in the 21st century, and the data proves him right. 

Billboards are strategically erected along roads (mainly express roads and tollways) and regulated by government so drivers only need a few seconds to read them. Marketing professionals tout that six seconds is the average time required to read a billboard, which means businessmen like Michael Delich have only around six words to transmit their overall message to drivers. Increasing the word count by just a few extra words is akin to dipping your toes in precarious waters, but the billboard’s effectiveness truly depends on the brand coupled with ease of reading. Less is more in billboard advertising. Always.

Billboards are aimed at drivers, cyclists, bikers and pedestrians, making it imperative that your message is short. Although advertisers will do nearly anything to get their billboards noticed, it is essential media professionals like Michael Delich are careful their billboards aren’t too flamboyant or attention-grabbing, too, so as not to cause an accident. The advertisement should be catchy, not a distraction.

One of the most common mistakes in billboard advertising is clients or marketing professionals plastering a website link or phone number on their billboards. Research shows the vast majority of viewers will never call nor log on because billboards are not a primary advertising medium, meaning billboards are used to buttress a campaign or brand-building as opposed to carrying the load. However, if your phone number or website is the headline, then you have an exception.

*http://advertising.about.com/od/advertisingglossaryb/a/The-Six-Basic-Rules-Of-Billboard-Advertising.htm

Michael Delich – Tips For Hiring Managers

Michael Delich has worked in management and sales for over forty years. Before formally kicking off his career as a manufacturer’s representative, he attended Bellevue University and the University of Nebraska at Omaha. He also served aboard the USS Kansas City in the United States Navy after earning his Bachelor’s, working as an electronics technician. Throughout his extensive and impressive career, Michael Delich has hired many people to work for his companies. He has a few tips for hiring managers including preparing a specific list of questions, remembering to behave in a respectful and unselfish manner, and interviewing candidates with additional staff members.

If you are a hiring manager, do not talk about yourself during an interview. Do not discuss the opportunity offered to the candidate at length either. Instead, allow sufficient time for the candidate to speak and impress you. This tactic gives hiring managers a lot more to go off when making final decisions.

Also, as a hiring manager, you don’t have to interview everyone. Sometimes it’s smarter to delegate interview responsibilities to your team members: the candidate gets a better idea of the office’s atmosphere and your staff gets increased responsibility. Perhaps some candidates will display never-before-seen characteristics because someone new or different is conducting the interview.

Before the interview, prepare a list of questions you plan to ask candidates. This saves time and energy, lending more time and energy to conversation. Questions Michael Delich always asks include “Why are you interested in this particular role?” and “What do you find interesting about the organization?”

Michael Delich was the President and COO of Waitt Media from 1996 to 2005. He has many tips for hiring managers to impress their own superiors and find achieve success in the workplace.

*http://talentmarket.org/services/tips-for-hiring-managers/

Michael Delich - Television Business Sales

Many profitable sales and marketing executives, such as Michael Delich, president and partner of Waitt Outdoors LLC, and former executive of Waitt Television, continue to identify the television business as a profitable medium for sales. Despite the rise in internet sales, television has more than held its own in terms of advertising profitability in modern times.

In May 2016, executives from major networks like Time Warner and CBS reported advertising revenue growth, with other networks like Fox and CNN also noting a significant increase in ratings, and thereby, advertising proceeds. This profitability defines the television business as a lucrative one for sales despite the competition from streaming services, the internet, and YouTube.

 One element that television has continually working in its favor is its desirability as a platform for viewers to watch large scale spectacles, like the Olympics or the Super Bowl. Events that have such significant social impact are still viewed on television, making television a medium that, in this instance, can’t be beat.

Michael Delich and other television sales executives have also used the internet to their company’s advantage. Not only can clients pay for advertising slots on basic cable, but they can also purchase advertising time during full episodes of shows that are streaming on apps, the network’s website, or on services like Hulu or Roku. Television does still have a struggle ahead, as more advertising revenue moves to digitized mediums, however, as executives like Delich can attest, television is still a dominant force in society and has already proven itself to be adaptable and capable of survival.

Source: http://www.wired.com/2016/05/nope-tv-business-isnt-dead-yet-far-really

Michael Delich - Technology in Sales and Marketing

Prominent and profitable sales and marketing professionals, such as Michael Delich, president and partner of Waitt Outdoors LLC, remain cognizant of the new developments in technology and how those changes can benefit their sales profits and company in general. Advancements in technology have helped business streamline their sales processes, giving those companies a better chance to be as profitable as possible.

Pragmatic and far-sighted executives are aware that technology has become a daily aspect of people’s lives, therefore it would behoove a company to use the most current technological processes to become more successful. Studies have shown that as of December 2014, 42.3% of the world had access to the internet. Wise sales executives work daily to take advantage of reaching such a vast potential audience. One tech method that companies have begun using more often is the use of analytics. This saves sales teams an immense amount of groundwork and time generating leads for clients who are most likely to be the target audience for the company’s products.

Employing sales force automation is another advancement in technology that can be of significant benefit to a company. By using technology to automate previously time=consuming tasks, employees are freed up to focus their skills and talents in areas that will better benefit the company’s bottom line.

Experienced sales and marketing executives, like Michael Delich, use technology to their company’s advantage. This is vitally important when it comes to the creation of social platforms and the use of mobile technology. Delich and other executives are aware that 78% of sales professionals who use social platforms outsell their competition who don’t, and 93% of consumers who use mobile technology to learn about products end up purchasing those products.

Source: https://www.salesforce.com/blog/2015/08/6-ways-technology-streamlined-sales.html